Welcome to OUTPACE!
OUTPACE is an EU Erasmus+ Project bringing together partners and experts from Lithuania, the United Kingdom, Iceland, Sweden and Ireland.
The overall aim of OUTPACE is to produce a rise in the number of tourism businesses which develop innovative products & services based on the opportunities afforded by pop culture tourism, thus generating more market-responsive & dynamic regional tourism economies.
Ready to get started? Join our online social media community of Tourism enterprises, HE institutions, enterprise development, VET Organisations and tourism stakeholders.
“For us, Game of Thrones has been that big game changer we always hoped we’d get.”
Caroline McComb, Game of Thrones Coach Tours, Northern Ireland
Pop Culture and its impact on Northern Ireland’s Economy
It is estimated to have brought £251m into the economy since production began in 2010, according to the
How Disney’s Frozen inspired Tourism in unassuming places
As anyone who’s ever waited in line to meet Anna and Elsa or ride Frozen: Ever After at
Pop Culture tourism
With the extensive coverage of media in every field, it has become relatively easier to find out about
“The world is a book and those who do not travel read only one page.”