Outpace Pop Culture Tourism SME Training Programme

Are you a tourism trainer and educator working with tourism SME’s in Europe? If yes, please read on. We have a new ready-to-use tourism training programme just for you!

Outpace Pop Culture Tourism SME Training Programme


Are you a tourism trainer and educator working with tourism SME’s in Europe? If yes, please read on. We have a new ready-to-use tourism training programme just for you!

CONTEXT

A TIMELY RESOURCE FOR AN INDUSTRY IN NEED OF INNOVATION


Decimated by COVID19, tourism SME’s need new energy, ideas and innovations to rebuild and reposition their businesses for and of the future. Before COVID, pop culture tourism was entering a period of exponential growth across Europe due to the popularity of movies, TV shows and books like Harry Potter, Games of Thrones and Star Wars.

Stuck at home and in lockdown in 2020/2021, most of us binged on pop culture (tv shows, books, video games) as it was one of our only sources of entertainment. Did you know that Netflix gained a whopping 36 million subscribers in 2020?! While there have been few positives from COVID for the tourism industry, pop culture tourism is poised for renewed and continued exponential growth in the coming years.

WHAT DOES THIS TRAINING PROGRAMME INCLUDE?


  • 6 free to use modules which cover 30 learning topics
  • a facilitators guide for tourism trainers and educators to help you deliver this programme in a number of educational settings – e.g. online, classroom or blended
  • peer learning insights from pop culture tourism promoters
  • over 50 case studies
  • 18+ learner exercises
  • expert insights from Lithuania, UK, Ireland, Iceland and Sweden

CONTEXT


A TIMELY RESOURCE FOR AN INDUSTRY IN NEED OF INNOVATION


Decimated by COVID19, tourism SME’s need new energy, ideas and innovations to rebuild and reposition their businesses for and of the future. Before COVID, pop culture tourism was entering a period of exponential growth across Europe due to the popularity of movies, TV shows and books like Harry Potter, Games of Thrones and Star Wars.

Stuck at home and in lockdown in 2020/2021, most of us binged on pop culture (tv shows, books, video games) as it was one of our only sources of entertainment. Did you know that Netflix gained a whopping 36 million subscribers in 2020?! While there have been few positives from COVID for the tourism industry, pop culture tourism is poised for renewed and continued exponential growth in the coming years.

WHAT DOES THIS TRAINING PROGRAMME INCLUDE?


  • 6 free to use modules which cover 30 learning topics
  • a facilitators guide for tourism trainers and educators to help you deliver this programme in a number of educational settings – e.g. online, classroom or blended
  • peer learning insights from pop culture tourism promoters
  • over 50 case studies
  • 18+ learner exercises
  • expert insights from Lithuania, UK, Ireland, Iceland and Sweden

Module Content at a Glance

This the first co-created European course to cover the topic of pop culture tourism. A vast and interesting area to explore, we have honed in on some of the most innovative aspects of pop culture tourism positioning them in the context of the current tourism climate.

Module Content at a Glance


This the first co-created European course to cover the topic of pop culture tourism. A vast and interesting area to explore, we have honed in on some of the most innovative aspects of pop culture tourism positioning them in the context of the current tourism climate.

THE BEST BIT

YOUR FREE TO USE DOWNLOADS


We invite you to download and use these pop culture tourism training resources in your tourism training programmes. Please feel free to download them in their entirety or to dip in and take what modules you like/want. Created by an expert team of tourism educators and innovators from across Europe and reviewed by over 60 external tourism stakeholders and experts, the resources are already being widely used across Europe.

THE BEST BIT


YOUR FREE TO USE DOWNLOADS


We invite you to download and use these pop culture tourism training resources in your tourism training programmes. Please feel free to download them in their entirety or to dip in and take what modules you like/want. Created by an expert team of tourism educators and innovators from across Europe and reviewed by over 60 external tourism stakeholders and experts, the resources are already being widely used across Europe.