A TIMELY RESOURCE FOR AN INDUSTRY IN NEED OF INNOVATION
Decimated by COVID19, tourism SME’s need new energy, ideas and innovations to rebuild and reposition their businesses for and of the future. Before COVID, pop culture tourism was entering a period of exponential growth across Europe due to the popularity of movies, TV shows and books like Harry Potter, Games of Thrones and Star Wars.
Stuck at home and in lockdown in 2020/2021, most of us binged on pop culture (tv shows, books, video games) as it was one of our only sources of entertainment. Did you know that Netflix gained a whopping 36 million subscribers in 2020?! While there have been few positives from COVID for the tourism industry, pop culture tourism is poised for renewed and continued exponential growth in the coming years.