Our suite of learning materials are specifically designed to help equip users with a deeper understanding of the effect pop culture can have on tourism and how regions can seize this to market-responsive & dynamic regional tourism economies.

Our project represents the first time that HE institutions will move from academic research on pop culture tourism into the practical application of our work in a brand new curricula that combines market opportunity with the ENTRECOMP skill needs of innovation and entrepreneurship: idea generation, problem solving, critical thinking, and cross cultural communication within the larger framework of entrepreneurial competencies. By tackling this skill gap we also stimulate regional tourism economies as key employment creators.