The Greenwich Peninsula, situated in the north of the Royal Borough of Greenwich is in complete contrast to the baroque heritage of Greenwich town itself. This new urban city with its 21st century architecture and the iconic O2 venue has recently become home to London’s newest creative quarter which offers affordable workspaces for creatives and an attractive environment for visitors. Public art from the likes of Damian Hirst and Anthony Gormley, linear parks,  gallery space, retail and entertainment are all on offer to the pop culture visitor.